CASE STUDY 1

AndMunch (Corporate Catering Marketplace)

The Challenge: &Munch needed a scalable sales system to manage inbound interest, build pipeline, and accelerate outreach into new market segments.

What we did

  • Rebuilt the CRM structure (HubSpot) for clarity & efficiency

  • Migrated full lead database and enriched contacts

  • Designed new deal stages and dashboards for forecasting

  • Created outreach messaging and sequences

  • Delivered sales playbook and team enablement

The Outcome

  • Clear visibility of pipeline and performance

  • Faster qualification & deal progression

  • Sales team operating from one unified system

  • Repeatable outbound strategy for ongoing growth

“We finally have structure. We can see what’s happening in real-time and move quicker on the deals that matter.”

CASE STUDY 2

Wise Humanity (L&D / Coaching Consultancy)

The Challenge
Wise Humanity wanted to expand beyond referrals and grow internationally but lacked a structured outbound process, pricing framework, and scalable sales motion.

What we did

  • Defined go-to-market strategy across EU & US

  • Developed pricing, packaging & new service offerings

  • Built ICP profiles & targeted lists

  • Created outreach messaging tailored to decision-makers

  • Ran outreach campaign and secured qualified meetings

The Outcome

  • 12 qualified meetings booked across EU & US

  • Healthy pipeline of new business opportunities

  • Clear value proposition and repeatable sales process

  • Visibility into revenue forecast for planning hiring and delivery

“Fern & Fás gave us confidence and clarity. We now know exactly how to scale.”

Case Study 3

Performance Marketing Freelancer

The Challenge
A skilled performance marketer struggled to convert relationships and inbound interest into consistent client revenue. Sales process felt unpredictable, and there was no structured outreach or pipeline to drive growth.

What we did

  • Built a targeted outreach strategy and messaging

  • Set up a simple CRM workflow to track leads and follow-ups

  • Identified ideal client segments and where to source new leads

  • Ran daily outbound to warm and cold prospects

  • Supported with sales storytelling and call structure

The Outcome

  • 3 new paying clients closed within 6 weeks

  • 15+ qualified meetings booked

  • Predictable pipeline established for ongoing sales

  • Confidence in selling and follow-up process

“I finally understand how to sell my services without feeling like I’m guessing. Fern & Fás helped me build a real business engine.”