Our Expertise
We work with ambitious founders, startups, and freelancers who need full cycle sales support, from strategy and CRM setup to outbound execution and closing. When sales feels overwhelming or inconsistent, we bring structure, clarity, and motion.
Our background spans SaaS, health and wellbeing tech, AI retail, and service driven startups where speed matters and sales needs to scale smart. We’ve helped freelancers win their first consistent clients, built outbound engines from scratch, and managed enterprise cycles from first call to signed contract.
We’ve sold into some of the toughest markets including retail, HR, and global tech, and we understand the reality of early stage sales, the testing, refining, and daily consistency it takes to build pipeline and momentum. Having been the first sales hire ourselves, we know exactly how to create structure from zero and drive results when every deal counts.
Today, we are partnering with AI powered platforms and emerging technology companies, helping them translate complex products into clear messaging, scalable systems, and revenue their teams can feel.
Based in Lisbon, we embed into your business like an extension of your team, not advising from the sidelines but joining the work, building the processes, and generating results with you.
Meet Paddy — Founder of Fern & Fás
Paddy’s background spans SaaS sales, consulting, and hands-on business building. He’s spent his career helping businesses grow - whether that’s the first paying customer or landing partnerships with international brands.
After working inside startups at every stage of chaos, he realised something: most founders don’t need another “advisor.” They need someone in the trenches — shaping strategy, writing the outreach, building the CRM, pushing pipeline forward every day.
So he created Fern & Fás on a simple belief:
Sales can be clearer, faster, and more human.
Today, Paddy partners with ambitious founders and freelancers to turn ideas into revenue with confidence and structure. The kind of support he wishes he had when he first started.
Contact us
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